
© Greg Wasserstrom
The other night I was on the subway with a bunch of my friends, we were on our way to the Angelika to see Persepolis (Incredible, by the way. See it!). The train was packed so we were crammed in and I was standing above a couple, probably in their late fifties, the man was wearing a heavy wool poncho. The woman had a digital camera and took a picture of the man, then they huddled together to look at the little screen. They laughed. The man said, “You can airbrush that out.” I thought to myself that that was pretty quaint that he still says airbrush, but then he corrected himself. “Photoshop it. You can Photoshop it.”
He said the words like he was handling a some novel new gadget. And then he repeated the them, only this time with a melody. He sang the them, like this:
“PHO-TO SHOP IT,” four syllables, four notes: F, F, E, D flat.
Photoshop didn’t have a jingle — until now.