The New Yorker came on Tuesday, and the first thing I opened to was this elaborate Mastercard ad, which I have since taken the time to remove, scan and post here. The first page reads “ARE YOU SEARCHING FOR THE PRICELESS THINGS IN LIFE?” and something to effect of “maybe it’s on the next page.” It then opens to a spread of this Julian Schnabel painting (self portrait?). The back of that has an envelope pasted to it, which is a chance to win a commissioned Schnabel painting of youself, which opens to reveal that, alas, you did not win but should check out the Mastercard website.
Schabel, I think, is the kind of postmodern painter who started painting in order to make millions of dollars anyway, so why the fuck this ridiculous credit card ad and promotion? Good for him. I can’t imagine how many other magazines they could possibly run this thing in that would reach people that would actually give a shit about it though. Artforum aaand that’s pretty much it.
Also, when I first wrote this post before the whole thing got lost when my browser crashed, I said some kind of insightful stuff about the art market, but now I’m just going to say that that it’s a good thing Schnabel’s tightened up his game since ’96 when he made Basquiat because that movie totally fucking sucked.