Wes Anderson’s 13-minute advertisement
Yo, if this is your first time stopping by you should think about subscribing to my shit. It's the best on the web fo'rils.RSS feed. Thanks for visiting!
Jason Schwartzman in Wes Anderson’s Hotel Chavalier
Wes Anderson’s 13-minute film Hotel Chavalier was made available exsclusively though iTunes over the weekend, which I only know about because Shane linked to it. Apparently, it serves as prologue to Wes Anderson’s upcoming film, The Darjeeling Limited. It’s a free download, and, obviously, is worth a watch.
Prologue is Anderson’s word for what this is and I don’t think that’s very accurate. Insofar as the piece relates to the upcoming film, it functions more as a teaser. (More questions are raised than answered, unless you’re question is “What does Natalie Portman’s ass look like with a huge bruise on it?”). The prominent placement of familiar Apple products - sort of startling in the context of Anderson’s universe - reveals the intention of the piece: Hotel Chavalier is a clever ad for for Apple. I’m sure Apple wanted to tie themselves to Anderson’s “brand;” they’re fans probably overlap a whole lot.
This doesn’t necessarily make this any less valuable. I loved Anderson’s American Express commercial from a couple of years ago, and I think there can be significant crossover between artistic and commercial endeavors. My point: just saying this is a piece of marketing. I think that’s pretty clear.
October 1st, 2007 at 7:04 pm
I noticed this too, actually. David Lynch would not approve.
October 1st, 2007 at 7:09 pm
haha. nope.
October 2nd, 2007 at 12:36 am
I wonder why they used a 3rd generation iPod… ? Looks like an older Powerbook to the left too… weird.